September 25, 2019 (New York, New York) The Chaffin Luhana Foundation (“CLF”) is proud to announce that today—on Christopher Reeve’s birthday—it is partnering with the Christopher & Dana Reeve Foundation to launch a social media challenge to raise money for its research initiatives and to recognize everyday Heroes.
There are 5.4 million Americans—nearly 1 in 50 people—living with some form of paralysis. These individuals, their families, and caregivers are the driving force behind the work of the Reeve Foundation. Christopher Reeve was a well-known actor who played the original Superman on the silver screen in the 70s and 80s. After a tragic horseback riding accident left him paralyzed, Christopher Reeve, along with his wife Dana, became prominent activists fighting for funding in spinal cord research at a time when many considered it an impossible dream.
To participate in the Challenge, individuals are asked to first donate to Team Reeve via the #CLFInnerReeveChallenge page, and then post a photo or video of themselves recognizing their inner Hero (someone they personally hold dear who inspires them to persevere through difficult times) and publicly post the photo or video on Facebook, Instagram and/or LinkedIn with the hashtag: #CLFInnerReeveChallenge. Participants then challenge three friends to do the same, building the movement to recognize unsung heroes and raise money for the Reeve Foundation!
All Challenge participants will be eligible to enter drawings to win three incredible prizes being donated by the Chaffin Luhana Foundation, including: (1) a Peloton Tread; (2) Garmin Fenix 5 watch; and (3) a 12-month subscription to Peloton Digital! Participants who meet a minimum donation will also receive a cool, limited-edition t-shirt (while supplies last) with the #CLFInnerReeveChallenge slogan: “Find Your Inner Christopher Reeve”!
The winner of the drawings will be announced by the Chaffin Luhana Foundation at the conclusion of the NYC Marathon on November 3 on Facebook Live (@ChaffinLuhanaFoundation) and on Instagram Live (@ChaffinLuhanaFoundation). Full details about the Challenge including sample social media posts, details about the cause, the prizes and t-shirts can be found at www.ChaffinLuhanaFoundation.org/challenge
To cap off the Challenge and carry the #CLFInnerReeveChallenge heroes to victory on November 3, CLF Trustee Eric Chaffin, Esq., along with two Peloton friends—Keri Greene-Maskell and Dana Hartman—as well as many others, will be running the NYC Marathon (26.2 miles) for Team Reeve!
Kelly Lamb, Manager of Team Reeve of the Reeve Foundation, says, “Team Reeve is an integral and irreplaceable wing of the Christopher & Dana Reeve Foundation. Team Reeve members take on endurance events all over the country with the NYC Marathon being our largest and most celebrated event to culminate the season. Team Reeve aims to raise a half a million dollars every year to go towards groundbreaking spinal cord research throughout the country and the world.”
“It is amazing to see the scientific developments for spinal cord injuries, and we know that wouldn’t have been possible without the relentless vision of Christopher Reeve,” said CLF Trustee Roopal Luhana. “I have always been inspired by the determination of Christopher and Dana to advocate for those impacted by any form of paralysis. It is an honor for CLF to partner with the Reeve Foundation to do some good. And of course, I am beyond excited to be running my first marathon for such an important cause,” said CLF Trustee Eric Chaffin.
Details around the #CLFInnerReeveChallenge, suggested social media posts, donor links, prize entry, information about Team Reeve, and answers to many other questions can be found at: www.ChaffinLuhanaFoundation.org/challenge